Image caption, #YATok is the young adults version of BookTok and has almost half a million posts from keen reviewers
It features an aluminum unibody while retaining Nothing’s retro-clear hardware design touches, with a clear, redesigned camera unit. Yes, the aggressively protruding circular camera unit of the Phone 3a Pro is gone, replaced with an oblong housing that houses the triple-camera array and a tweaked Glyph Matrix, similar to what debuted on last year’s Nothing Phone 3. It also feels incredibly premium – more so than even the company’s flagship phones.
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Deep market insight and R&D investment delivered rich returns. Prospectus data show that from 2023 to 2024, xTool’s revenue increased from RMB 1.46 billion to RMB 2.48 billion, up 70% year over year. But in the first three quarters of 2025, growth slowed to 18.57%. Gross margin held at around 55%, yet net margin was below 2%.The combination of high gross margins and thin profits means growth has been built on heavy spending.
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MWC上的Xiaomi Vision Gran Turismo；图源：虎嗅拍摄